Petnet

Client

Petnet- Finland

(Laura Sipilaeinen)

Project description

To create a platform that helps out pet service entrepreneurs based out of Finland, and facilitate their business online by creating a service management system to keep track of the clientele and to help them connect with new users who are in search of pet care services.

Key role and responsibilities

User research, project management, UI design,

Project co-ordination, user-test.

Design challenge

To create the platform that is easy to use yet highly engaging.

Drive right traffic to the website to develop the petnet eco-system.

Help users to generate more connections with regards to their requirements.

Create and manage service requests on behalf of service providers and customers.

Design solution

We are tailoring the design language with keeping our niche targeted users in mind. The visual design language is modern and simple.

we are using is function-first Design principle which means if design-elements are integrated on the basis of their functionality and necessity.

Design and site-flow has to be very accessible and should follow natural aptitude of the user.

Brand colors

Information
architecture

The platform requires a lot of information to be used exchanged and hold. The key factor is to not get the user overwhelmed with all the information and stepping stones.

The Idea is to lead the user with their natural aptitude towards their desired outcome, yet keeping all part of the platform accessible at any step of the way.

Wireframes MVP

Keeping the 'function-first' design principle in mind the wireframes are created in a way that all design elements serves an usability purpose.

also given the complexity of information and users journey, we are using micro-interactions, graphics and Lottie animations to keep users engaged every step of the way and to have a positive experience of using the platform.

Custom Icons

Motion graphic video

The video is created for social media marketing. We decided to keep the video visually suggestive and without any VO or supers for that matter.

The Idea was to create and increase curiosity in the given reach, so that it will get the viewer to take necessary call to action.